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The Hive - Education

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Keynote Speakers

nick borelli headshotMarketing by Design by Nick Borelli
As sophisticated as experience design gets, we all still wrestle with the eternal problem: “how do we sell more tickets? Nick gives away his process of how to make every participant in your event a marketer by using a combination of the most effective forms of modern marketing.

You will:
  • Learn to speak to different communities separately.
  • Empower and reward stakeholders.
  • Get the most from your presenters.
  • Identify, mobilize and reward community leaders.
  • Design events where attendees intuitively share what they experience with friends and followers.
Travis headshot
 
Travis McKenzie
Travis McKenzie has led some of the most renowned events in the industry in his former role as the Global Events Manager at lululemon athletica. Travis is also a world class endurance athlete and has been a pillar for resilience after overcoming major injuries and setbacks during his athletic career. His focus and determination to 'never ever give up' is showcased in all facets of his life.
 
As his goal is to motivate, challenge and inspire at every opportunity, we will hear about his journey from small town Australia to leading events on the biggest stage and...
  • How being an athlete shaped his career.
  • The power of goal setting and living a life you love.
  • Changing the World one experience at a time!

Breakout Sessions

Virtual Reality and Hololens Technology
Are you excited about Virtual Reality (VR) and Augmented Reality (AR) and are not sure how to make them part of your business marketing and communication mix? This introductory session is exactly what you need. You’ll fast track through the different typologies of VR /AR experiences, learning about real case studies, experiencing the power of 3D virtual tours and Microsoft HoloLens.
 
Presented by Paolo Tosolini, founder of Tosolini Productions, a Seattle based digital agency specialized in business storytelling through emerging technologies, including interactive touch displays, VR/AR, 3D Virtual Tours and 360 media. http://tosolini.com
 
Creating Successful Relationships with Event Planners
A successful event is rooted in happy relationships between caterers, planners and the rest of the event team. Jen Taylor of Taylor’d Events is an award winning event professional, a thought leader in the events industry, a columnist for Catersource Magazine and The Special Event Magazine, and co-founder of Wedding Network USA. Come hear her explain best practices for bridging the communication gap with event planners to ensure smooth and efficient event day management.

Takeaways include:
- At what point do you need to involve planners to maximize their time?
- Tips for making menu tastings as productive as possible for everyone involved
- Proven strategies to ensure neither party is stepping on each other’s toes
- How to develop and nurture long and prosperous relationships with planners
 
Prospecting for New Business – “Misuses” and “Must Does”
Join Bob Anderson of Star Performance for one or both of his upbeat and energizing sessions to give you a step-by-step process of how to close more business and better business.
 
Takeaways include:
• Not truly clear on “how” and “why” customers buy in today’s marketplace
• Working too many accounts...why less is more
• The six-touch system that converts a cold call into a warm relationship
• Hiding behind emails
• Scheduling your time for prospecting success
• FEAR! Face, it. Control, it. Own, it.
 
Using VR and Hololens Technology to Elevate Your Event
Event Planners will be inspired with new ideas on how to surprise and delight clients and attendees. With demonstrations of virtual reality, games, immersive apps, and details how to incorporate these technologies into their events.
 
Presented by Paolo Tosolini, founder of Tosolini Productions, a Seattle based digital agency specialized in business storytelling through emerging technologies, including interactive touch displays, VR/AR, 3D Virtual Tours and 360 media. http://tosolini.com 
 
Clearing Hurdles: An Hour with the World’s Greatest Athlete
For the past 20 years Dan O’Brien has been a well sought after motivation speaker in the United States and abroad. Adopted at the age of two, and raised in a home with seven other children of racially mixed backgrounds – Dan has overcome many adversities throughout his life. And with a great deal of self-determination and commitment, he has become one of the most successful and dominant athletes in the history of sports. He has become an inspirational leader and motivational force for millions of people across the world.

Dan will detail his experiences in overcoming adversity, setting goals in the corporate world, and living like a champion! While also sharing stories about being the first reality star via Reebok’s “Dan vs. Dave” campaign and discussing the power of marketing.
 
Think Different. Sound Different. SELL Different!
Join Bob Anderson of Star Performance for one or both of his upbeat and energizing sessions to give you a step-by-step process of how to close more business and better business.
 
Takeaways include:
• Creating the “emotional interrupt”
• 360o diagnostic of customer wants, fears and needs
• Voice Messages that create curiosity and credibility
• Emails that are Opened, Read and Acted Upon (Special post session training Webinar)
 
Everything you need to know about Washington's new Paid Family Leave Act
Tammie Hetrick, Washington Retail Association Senior VP of Retail Service, will share everything you need to know about Washington's new Paid Family Leave Act and other legislative issues impacting business in Washington. Tammie was one of five negotiators representing business interests in the formation of the new state law. Her presentation will explain who can receive the benefit, employer responsibilities, protections for businesses, financial incentives for employers and worker and employer rights.
 
The Ten Things Your Venue or Meeting Planner will Never Tell You
Meeting planner and sales professional work together to create flawless meetings in a variety of settings. While the relationship is a partnership, and each needs the other, there are some things that neither likes to tell the other. During this session, learn ten things that meeting planners rarely tell the sales professional at the hotel or venue of their choice, and learn the ten things sales professionals do not immediately offer up to meeting planners. Just when you thought they had told you everything, you find out there are ten things they didn’t!

Presenters: Rob White, Director of National Sales, Riverhouse on the Deschutes, and Brenda Orffer, Director of Member Services for Washington Health Care Association, will provide insight on what hotels and venues and meeting planners opt to keep their lips sealed. This unique approach to enhancing your negotiation skills will reveal how what is not told can be just as significant as what is. 
 
The Art of Making Mayhem – Dreaming Big!
Are you tired of creating the same events? Are you looking to leave a lasting impression? Would you like to create order out of chaos? The art of changing up the way you do things is easy when you have useful tips. If you are looking to discover new and different ways of thinking about your next event, our interactive session will give you the tools to think and dream big!

Presented by Melanie Corey-Ferrini, who has diverse experience in real estate, operations, architecture, design, branding, and marketing. Her passion lies design and the iteration process of mixing and blending up new ideas, she believes that strong pre-project planning, operations, and feasibility integration, data gathering, and observations – balanced with great environmental design, layout, and trend analysis will yield the most successful project outcomes.
 
Working Effectively in a Bifurcated Society
Like bees, meeting industry professionals typically work in collective hives. Today’s political, social and business society is sharply divided and sometimes those hives aren’t ideal collaborative environments.
 
David Kliman, CMM, MPI Past International Chairman and President of The Kliman Group will lead this interactive session and will share career experiences and provide examples of how to bridge those divides.
 
Every Spirit has a Story - A Cocktail Class with Heritage Distilling
Each of the product lines and services of local craft distillery, Heritage Distilling Co., were developed with a particular story in mind because “Every Spirit has a Story”. Learn how to create memorable party beverages with HDC General Manager, Hannah Hanley. During this session, Hannah will walk through current trends like boozy popsicles and slushies. Samples included plus recipes to take home or back to your team to incorporate into your own event story.
 
 We have submitted each of the sessions for CEU's and will update as they are approved.CMP PP Program Logo

Upcoming Events

Thu Sep 28 @ 7:30AM - 06:00PM
The Hive
Mon Oct 23 @ 5:30PM - 07:30PM
CMP Test Prep Sessions
Tue Oct 24 @ 2:00PM - 06:00PM
October Educational Program
Mon Oct 30 @ 5:30PM - 07:30PM
CMP Test Prep Sessions
Thu Dec 07 @ 5:00PM - 09:00PM
Annual Auction